What is Sustainability and why is it so Important?

 What is Sustainability and why is it so Important?

Sustainability is the ability of an enterprise to continue operating when economic conditions are unfavorable or when there is a decline in demand for a product or service. In other words, sustainability is the ability of an enterprise to operate under challenging economic and social conditions.

Sustainability affects every sector from small businesses to large corporations. 

Human Environment

The human environment is what we spend our days in, interact with and consume. While it can be difficult to pinpoint exactly which sectors of an enterprise are experiencing the greatest level of sustain, we can begin to draw some conclusions about the state of business today.

Environmentally Responsible

Sustainability is important in an enterprises’ strategy to make sure that resources are used only as intended and appropriate. There are a number of sectors in an enterprise that are experiencing a relatively high level of environmental responsibility. These include: Human Resources, Financial Services, and Equipment and Software. There is also a growing movement towards technical use of service and materials. Data Analytics and predictive maintenance are examples of this. As an example, the software that runs the company’s financial system is being manufactured with less tailpipe emissions. This will result in a lower CO2 emissions and a reduction in the amount of carbon emissions that is released into the atmosphere.

Technical Use of Service and Materials

Businesses and organizations that are sustainably using service and materials are often doing so because they recognize the importance of the issue and have the necessary resources at their disposal to address it effectively. For example, a company may have a dedicated internal resource who is available to ensure timely administration and efficient operation. Or, an organization may have staff trained to handle environmental compliance issues and take inventory and manage waste as part of their operating strategy.

Sustainability and why is it so Important

Climate Change-Oriented

Businesses and organizations that are experiencing high levels of financial difficulty are experiencing a shift in the way in which they operate. The old adage, “you’re either in or out of shape,” may apply here. Companies are starting to respond to the fact that the climate change challenge is more than just “us versus them.” It is also “us against the environment, the economy and the public.”

Climate Change-Oriented

These companies are trying to stay ahead of the curve by taking advantage of emerging technological advancements and adapting to changing market conditions. For example, grow- dominance in a certain industry may be replaced by a new species that is able to flourish in almost any climate. This could mean that a company specializing in manufacturing food items will adapt to operating in warmer environments while trying to remain competitive in cold areas. In other industries, a company may make a strategic paper weight decision to be “green” while also trying to remain competitive in a climate that is increasingly challenged by climate change. 

Regardless of the industry and sector in which a company is operating, the basic concept is the same. Sustain is a key factor to keep in mind as you approach an issue that impacts your business.

Data Analytics and Predictive Maintenance

Businesses and organizations that are experiencing high levels of environmental and financial stress are finding it more and more difficult to meet their operational needs. In many cases, these companies are relying on data to make critical decisions and make critical adjustments. One example of this is in the field of healthcare. In order to be able to care for their patients under the highest standards of care, healthcare providers are turning to data to make informed decisions. Predictive maintenance is the ability of companies to forecast and manage activities that may have a small impact on the bottom line of the business. Predictive maintenance enables businesses to minimize the impact of “noise,” i.e., delays, breakdowns, and eliminate potential sources of waste.

Data and Analytics

Data is the foundation of any business. Data can be used to inform decisions and forecast operations. Analytics is the process of looking into data and analyzing data to identify relevant behaviors and make appropriate adjustments. Data can be visualized and compared against historical data to show trends. Predictive maintenance enables businesses to identify potential sources of pollution and optimize the flow of resources to capture these fluctuations in the market landscape.

Information Technology

New technologies have become more common These include 3D printing, additive manufacturing, and 3D city planning. These technologies allow businesses to easily produce new products with low labor costs and high levels of automation. The ability to create and manage high-level virtual reality (HVR) tours has made traveling to new places in VR easier than ever. These tools allow businesses to quickly create visualizations and graphs that help understand the changes that are taking place in their business.

Information Technology and Marketing

Marketing has become more strategic In many cases, it is no longer a case of marketing to your customers but of marketing to yourself. The ability to create and iterate customer experiences through different channels has made it more possible for businesses to become more like-minded. This ability to become more like-minded has led to a shift in marketing strategy that places more emphasis on marketing to your own customer pain points rather than the wider market at large.


These provide metrics to track and measure the performance of an enterprise. These can provide insight into: Customer interactions Cost of goods sold Time to market Product availability


These are components that can perform multiple tasks. For example, a Portal server that can manage various virtual technologies, run reports, and produce reports could be called a microservice.


This is the ability to bring different backgrounds, personalities, and practices into the same enterprise. A diversity of shares is a key factor for sustain. A diversity of shares can help in maintaining a certain level of equity, while also helping to bring in new investors and customers.


This is the ability to create new and creative solutions to a problem. An innovation may be a new product, service, or service innovation.



The ability to bring different perspectives and subject matter expertise together in one place is called a philosophy. An enterprise that has a high level of sustain can have a “theory” behind it that can help guide its decisions. An innovation strategy should include a detailed philosophy and test approach to determine if an innovation actually works.


This is the ability to inspire and lead by example. Leaders are “sustain actors.” They are people who can play an ROI role in an enterprise by having a positive impact on the business by inspiring, promoting, and leading by example.

Business strategy

The ability to generate ideas and create value from scratch is essential for an organization to remain relevant and competitive in the marketplace. The ability to generate business strategies is also essential for an organization to remain relevant and effective in the eyes of stakeholders.

Social media

This is the ability for large enterprises to create content, like videos and images, that are shared and distributed through social media networks. It can be difficult to get people to click on your content, but it is important to do so because it can have a major impact on your business.

Digital transformation

This involves dramatic change, i.e. a complete re-think of an organization’s business strategy. One of the most important things to keep in mind is the strategic shift that needs to take place in order for an organization to thrive in the modern world.

Community engagement

This involves engaging with your community on a daily basis. This can range from website updates to social media posts. engagement is the ability to interact with your peers, community, and other enterprises on a daily basis.


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